Meet Meredith and the Dixie Devil Ladies!
Meredith Zohar, the owner and CEO of Dixie Devil™, grew up in the Southern part of Virginia. She was Miss Virginia-USA 1998, Top Ten Miss USA and the Miss USA Style Award winner. She is the mom to a spoiled German Shorthaired Pointer named Miss Dixie. As they say in the South, “If the shoe fits, wear it!”. Hence, the brand name Dixie Devil™. In addition to living with the brand namesake and mascot, she is a single and VERY proud mother of two adorable daughters.
A diverse background as a swimsuit/fitness model, cyclist, runner and triathlete; Meredith has gained invaluable knowledge through many hours of wearing and training in performance apparel. She is a sub-3 hour Marathoner, Boston Marathon qualifier, has raced in Ironman 70.3 World Championships, Planet Ultra KOM Overall Female Century Challenge Winner among numerous other run and triathlon podium and 1st place finishes. A Dean's List and Honor's Society graduate, Meredith received degrees in Fashion and Marketing and has studied Communications as well. She knows what it takes to create the right combination of function, comfort and style needed to produce a fashion forward, high-performance brand.
Additionally, Meredith spent many years working as a private tailor and stylist for professional athletes and business executives. Dixie Devil™ was born out of her passion for the sport of triathlon; and love of the meticulous detail involved in creating custom tailored apparel. Dixie Devil’s inspiration comes from Bohemian Chic styling currently on trend in leading Fashion Houses.
Growing up in the underprivileged coal mining towns of the Appalachian Mountains, Meredith realized the plight, struggles and hardship that people go through and consequently she whole-heartedly believes in the importance of "giving back". A true Coal Miner's daughter, without forgetting where she came from, Meredith has worked with animal and human well-fare charities throughout her life. Being of service, making a contribution and giving back is incorporated in Dixie Devil's business model. Dixie Devil™ is involved with and supports Smile Train, Challenged Athletes Foundation and CA GSP Rescue. In addition to raising funds through individual events, a percentage of Dixie Devil's annual sales will be donated to charities they support.
Meredith’s parents lived through example, she hopes to pass along the importance of giving back to her children. Dixie Devil's goal is to create a community of women who support one another in training, giving, life and YES wearing really cool training clothes!!